The International Astronomical Union is the only sanctioned body that has the authority to name celestial bodies. Any names that you or any commercial enterprise should care to attach to a celestial body would not be recognized, nor would they be used by the astronomical community in technical journals, etc. Naming conventions for both solar system and deep space objects are strictly adhered to.
For more information on this subject, you can go to the International Astronomical
Union Web site at:
HubbleSite and STScI are not responsible for content found outside of hubblesite.org and stsci.edu